We start each engagement with a thorough examination to see where your rental property stands in the market. We determine the best course of action, and steps required to make your property competitive. We’ll talk goals, plans and timeline.
The Etcetera Process
1. MARKET RESEARCH
How does your rental compare to the local marketplace?
2. POSITIONING YOUR LISTING
What are you really selling?
Positioning is awareness plus creativity.
By truly seeing your property compared to the market we can begin to formulate ideas and strategies on how to position your property to a target audience and stand out among the growing crowd or rentals.
3. OPTIMIZED STYLING
Setting the stage for experiences to unfold.
Interior design and styling, when done well in a rental home, should be focused on guest needs and paint a picture of rest and relaxation that guests will daydream about.
We work with clients in any stage of the process and help them align their styling and design around a unified “brand” look and guest experience goals.
4. PHOTOGRAPHY
Showing guests what they can expect.
Your potential guests will understand what your home is about. We provide our clients with natural light photography that will provide context for their decision making and reflect the personality and value your home is offering.
Not only do we photograph your home, inside and out, but strive to capture the local area as well.
5. LISTING YOUR RENTAL
Strategically compelling.
Your listing description should be a balance between describing your rental, communicating the value to the potential guest, and reflecting the unique character of your special place.
We feel listings could use just a dash more personality and romance. So, we strive to personalize each listing in a manner that suites your property.
6. GUEST EXPERIENCE
Aligning and exceeding guest expectations every step of the way.
Guest Experience (GX) is critical to the success of your rental property. With us by your side we’ll show you ways of improving guest experience at every step – with a guest first approach. Step into their shoes and see your property from a new perspective.
7. GUEST COMMUNICATION
Here to answer questions and turn inquiries into bookings!
Management + Design thinking and Strategy. We offer most of the standard common managament services with the addition of loads of knowledge and support to make your rental home stand out and succeed.
