Interior styling is simply the story we’re telling translated into a tactile experience. When the images of your property trigger the imagination of potential guests we’re winning. When the daydreams of our guests align with their actual experience of our property – we’re on the right track. Let us offer insight and guidance – no matter the size – to align both dreams and experiences in your properties.
STYLING & STAGING
Setting the stage for experiences to unfold.
When we begin any design styling process it first requires alignment to our goals set forth in the project roadmap and the overall brand strategy. Styling a room or an entire house is a process that requires a respect for things and history while understanding the needs of modern people on vacation. We offer our clients several ways of tackling these challenges. Most often we will create moodboards for each room of the home which helps us gauge how far off we are from our big dreams, and gives us compass direction as to where we should focus our attention first.
Utilizing what is at hand.
We love authenticity in design as long as it doesn’t sacrifice the true experience of a home (for example when a home becomes a museum versus a usable space). We strive to reuse as many furniture pieces as possible when restyling or staging a home. We’ll often begin a new project by simply rearranging furniture and objects to bring visual cohesion to rooms or spaces – this naturally reveals to us what needs to be edited out.
Threading a design language.
The exciting part of any project is when we begin to see a thread of design language either natural reveal itself, through an owner’s collections, artifacts, furniture, plantings, or artwork. Or if there isn’t a thread – we begin to develop a visual language for the home that carries throughout the space.
An ever-evolving work of love
We believe that the styling of a home can and should evolve over time. We generally break styling out into yearly goals – depending on budget. We begin with the most important areas of the home and those that require attention first and slowly update and evolve from there – making sure the home presents itself well in digital media and meets the high expectations of guests.